This is our curated events listings guide to what’s on in and around Amsterdam, Holland during July 2025.
The height of summer is normally peak tourist season in Amsterdam, the weather is warm and the days are long. There are plenty of things to see and do.
Amsterdam Dinner Cruise – 120 minute evening cruise around Amsterdam’s canals with a 4 course meal and drinks. Runs every Wed/Thu/Fri/Sat (19:30) in July – if sunny you’ll catch the wonderful light of the golden hour. Check Dinner Cruise availability here
Museums, Exhibitions & Attractions in Amsterdam (July 2025)
STRAAT – A unique experience. The world’s biggest street art and graffiti museum in a 8,000 square metres warehouse at NDSM wharf and showcasing some 180 artworks, all made on-site. Book STRAAT tickets here
Amaze Amsterdam – An immersive 1 hour audio-visual experience spanning 3,000m² with 8 separate stages. Guaranteed to stimulates the senses – from intense, interactive to relaxing and chilled. Located in an old industrial nightclub in Amsterdam’s West Port district. Book Amaze Amsterdam tickets here
Nxt Museum – Dive into digital at the first “new media art” museum in the Netherlands which holds large-scale, multi-sensory immersive exhibitions. Book Nxt Museum tickets here
Rijksmuseum – The Rijksmuseum’s rich collection (including Rembrandt’s Night Watch) is a must-see in Amsterdam. Book Rijksmuseum tickets here
Van Gogh Museum – Iconic museum with the world’s largest collection of Vincent van Gogh paintings. Book Van Gogh Museum tickets here
Anne Frank House – The canal house on Amsterdam’s Prinsengracht canal where Anne Frank wrote her famous teenage wartime diary whilst hiding from German occupation.
Can’t find a ticket timeslot for the Anne Frank house? Why not instead book the Anne Frank & Jewish Quarter walking tour (2 hours) here
WONDR Experience – An immersive experience in Amsterdam with 15 rooms including disco balls, a lifesize doll house and fluffy karaoke booths – lots of fun for both adults and children alike. Book WONDR tickets here
The Upside Down Museum Amsterdam – Large interactive museum and Instagram/TikTok experience which includes optical illusions, upside-down rooms and super photogenic spaces. Book Upside Down Museum tickets here
Stedelijk – Amsterdam’s main modern and contemporary art museum. Formafantasma — Oltre Terra, exhibition exploring the history, ecology, and global dynamics of wool extraction and production. Runs 15 Feb to 13 Jul 2025. Book your Stedelijk tickets here
MOCO Museum – Go loco in MOCO! The acclaimed modern and contemporary art museum on Museumplein. Banksy: Laugh Now has a diverse selection of works from the anonymous British street artist. In addition MOCO Masters features the likes of Warhol, Basquiat and Koons. Book MOCO Museum tickets here
Rembrandt House – Visit the house where Rembrandt lived and worked. Book Rembrandt House tickets here
Rembrandt’s Amsterdam Experience – A video art experience about the life of the famous painter and reconstruction of Rembrandt’s studio on Rozengracht. Book Rembrandt’s Amsterdam Experience tickets here
Wereldmuseum Amsterdam – Martial Arts, exhibition about the traditions and stories of various forms of martial art including kung fu, karate, capoeira, kickboxing, pencak silat and Nguni stick fighting. Runs 31 May 2024 to 31 Aug 2025. Book Wereldmuseum Amsterdam tickets here
Royal Palace – Visit the grand Royal Palace on Dam Square including the impressive Citizen’s Hall. Book Royal Palace tickets here
Body Worlds – Display of human body plastinate specimens at the permanent venue on Damrak. The exhibition focuses on happiness. Book Body Worlds tickets here
Madame Tussauds Amsterdam – Get your celebrity fill by visiting the ever-popular wax work museum on Dam Square. Book Madame Tussauds Amsterdam tickets here
Amsterdam Dungeon – Interactive show featuring excellent actors and audience participation. Takes you through dark dungeon-themed rooms from Amsterdam’s murky past – scary but with a comic element. Book Amsterdam Dungeon tickets here
House of Bols – The Cocktail & Genever Experience about the Lucas Bols brand, which has been making liqueurs in Amsterdam since 1575. Book House of Bols tickets here
ARTIS Amsterdam Royal Zoo – One of the city’s premier visitor attractions – a magnificent zoo set in a large park in the picturesque Plantage area of the city. Book Artis Zoo tickets here
ARTIS Groote Museum – This fascinating museum allows you to explore your place in the living world with beautifully presented installations and exhibits. Book Groote Museum tickets here
ARTIS Micropia – The world’s only museum dedicated to microbes and micro-organisms. Book Micropia tickets here
Rijksmuseum Schiphol – Amsterdam airport hosts a small selection of works from the Rijksmuseum collection. The museum is located on Holland Boulevard (between Lounges 2 and 3 in non-Schengen departures) and is open 24 hours a day to passengers. Free entry
Amsterdam City Passes
These all inclusive passes may save you money on a well planned Amsterdam itinerary.
| Most museums + city transport | Includes attractions + tours |
| I amsterdam City Card | GO City Amsterdam All-Inclusive Pass |
 |  |
| 1/2/3/4/5 days | 1/2/3/5 days |
| 24 hours basis | calendar day basis |
| €60/€85/€100/€115/€125 | €99/€119/€144/€194 |
| 70 museums + transport + canal cruise + bike rental | Over 25 attractions/tours + canal cruise + bike rental |
| excludes Anne Frank House / Van Gogh Museum / tours | excludes Anne Frank House / Van Gogh Museum / transport |
| Book here | Book here |
| I amsterdam City Card info | GO City Amsterdam Pass info |
Sport in Amsterdam and Netherlands (July 2025)
Football:
Ajax home games at the Johan Cruyff ArenA:
to be announced
It is possible to take a classic stadium tour of the Johan Cruijff Arena in Amsterdam. Book Johan Cruijff Arena Tour tickets here or book a VIP 2 hour tour here
Athletics/Walking:
Nijmegen Vierdaagse – International four days marches event (107th edition) around the city of Nijmegen with up to 50,000 participants – walking 30km, 40km or 50km per day over all 4 days. Takes place 15-18 Jul 2025.
Golf:
Dutch Ladies Open – Ladies European Tour event due at Hilversumsche Golf Club in Hilversum over 3 rounds, expected July 2025.
Power Sports:
Euro Muscles Show – Event featuring pro bodybuilding, powerlifting, strongman competitions, MMA and boxing bouts. 2nd edition runs at RAI Amsterdam, 12-13 Jul 2025.
Inline Skating:
Friday Night Skate – 20km organised skate around the streets of Amsterdam held every Friday night (20:30, weather permitting) from Vondelpark Pavilion.
See the full annual sport calendar for Amsterdam
Festivals in Amsterdam and Netherlands (July 2025)
Guilty Pleasures Festival – Party festival with nostalgic theme and wide array of activities. Expected July 2025 at Gaasperplas, Amsterdam.
Julidans – International contemporary dance festival with a broad programme. Held at Internationaal Theater Amsterdam and at other locations in the city, expected July 2025.
Over het IJ Festival – A 10 day summer theatre festival held on the waterfront of the IJ river and around Amsterdam Noord. It also includes live bands, DJs and plenty of good food and drink. 33rd edition due over July 2025. Location is NDSM wharf, Amsterdam (accessible by free ferry from Amsterdam Central) and around Amsterdam Noord.
Kwaku Summer Festival – Large summer festival focussed around the culturally diverse Zuidoost (south-east) district of Amsterdam. Runs each weekend at Nelson Mandela Park with a broad range of activities including art and music, a football tournament and food offerings. Expected around July-August 2025 each weekend.
Dekmantel Festival – Electro music festival featuring a large line-up of cutting-edge artists. Will run sometime in July-August 2025 (11th edition) at 8 stages in Amsterdamse Bos and at various venues around the IJ river in Amsterdam.
No Art Festival – Features unconventional art-performances and pioneering musicians. 26 Jul 2025 at Flevopark Amsterdam.
Milkshake Festival – Dance music festival over a weekend organised by Paradiso and AIR which includes a camping area. Event expected in July 2025 at Westerpark, Amsterdam.
De Parade – A travelling theatre festival which visits Eindhoven, Rotterdam, The Hague, Utrecht and Amsterdam. The Amsterdam event is due to take place at Martin Luther King park over 25 Jul to 10 Aug 2025.
North Sea Jazz Festival – The world’s largest indoor music festival held over 3 days featuring international jazz plus blues, soul, funk, hip hop, world music and more. Held 11-13 Jul 2025 at Ahoy Rotterdam.
See our complete festival calendar for Amsterdam
Comedy & Shows in Amsterdam (July 2025)
Amsterdam Magic Show – Monthly magic and comedy show with international performers. At Boom Chicago’s Rozentheater, Rozengracht in Amsterdam. Dates to be announced.
Boom Chicago – Comedy and improv shows in English playing at Rozentheater on Rozengracht.
Classical Concerts & Theatre in Amsterdam (July 2025)
Internationaal Theater Amsterdam (ITA) – Amsterdam’s renowned theatre company performs shows in Dutch which have live English surtitles above the stage – for Thursday night shows at the Stadsschouwburg theatre.
Vondelpark Openluchttheater – The open-air theatre in Amsterdam’s Vondelpark offers shows over every weekend in July. Free entry
Other Events in Amsterdam
De Balie – The multimedia venue near Leidseplein in Amsterdam hosts regular events about current affairs, politics and culture.
Pride Amsterdam 2025 – LGBT event held over a week, which includes a canal parade around the Prinsengracht and river Amstel. Expected to return 26 Jul to 3 Aug 2025.
Market Events in Amsterdam
Pure Markt – Regular market event with high quality produce, music, food stalls and other activities at Park Frankendael. Dates to be announced. Free entry
Sunday Market – Market events with a mix of fashion, design, arts, food and kids stuff at Westergas and De Hallen. Dates to be announced. Free entry
Museum Market – Museumplein hosts this Sunday market with arts and crafts, food and music. Dates to be announced. Free entry
IJ-Hallen – Large weekend flea market event held at NDSM-wharf in north Amsterdam with 750 outdoor stands. Dates to be announced.
The Maker Market – Weekend market features creative handmade products including jewelry, art and live music. Runs in the covered passage of De Hallen Amsterdam. Dates to be announced. Free entry
Rock & Pop Concerts in Amsterdam & Netherlands (July 2025)
Imagine Dragons – 9 Jul, Johan Cruijff ArenA
Iron Maiden – 23 Jul, GelreDome Arnhem
Amsterdam Transport Passes
The following multi-day transport tickets can help you get to the various events in and around Amsterdam:
| Best Value & Validity | Best for AMS airport | Best for Excursions |
 |  |  |
| GVB Day/Multi-Day tickets | Amsterdam Travel Ticket | Amsterdam & Region Travel Ticket |
| 1/2/3/4/5/6/7 days | 1/2/3 days | 1/2/3 days |
| €9.50-€42.50 | €18/€24/€30 | €21/€31.50/€40.50 |
| Valid on all GVB transport (trams/metro/buses) in Amsterdam | Valid on all GVB transport (trams/metro/buses) in Amsterdam | Valid on all GVB transport (trams/metro/buses) in Amsterdam |
| – | Valid between airport and city – train or 397 bus | Valid between airport and city – train or 397 bus |
| – | Valid on trains between any Amsterdam stations | Valid on regional NS trains + EBS/Connexxion/Arriva/R-NET buses in region |
| 24 hours basis | Calendar day basis | Calendar day basis |
| Digital + Card versions | Card only | Card only |
| Order here | Order here | Order here |
| more info | more info | more info |
The AmsterdamTips.com What’s On in Amsterdam has been running monthly since 2008. Disclaimer: While we make every effort to keep this listing up-to-date, events can always be cancelled or re-scheduled at short notice. Please double-check with the event organisers.
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