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Dutch Chain Stores Guide – Shopping in Amsterdam

Want to get the lowdown on Dutch shopping chain stores present in Amsterdam? The city has its fair share of international brands as well as independent shops.

In this guide we will overview a selection of the major Dutch shopping brands found on high streets in the Netherlands.

De Bijenkorf

De Bijenkorf (The Beehive) is the premium department store chain of the Netherlands, dating back originally to 1870. It is run by the same group that owns the UK’s Selfridges.

The flagship Bijenkorf store is the grand 6 floor branch located on Damrak/Dam Square in Amsterdam. It also has stores in the major cities around the country including at nearby Amstelveen.

bijenkorf store amsterdam
De Bijenkorf store in Amsterdam

Bijenkorf sells both own-label goods and brand names.

On the ground floor of the Dam branch you will find perfumes, cosmetics, jewellery and watches. High-end fashion label stores such as Louis Vuitton, Hermès, Burberry and Gucci are present.

The 5 upper floors are appointed as follows:

floor 1: menswear
floor 2: women’s fashion
floor 3: women’s shoes/accessories, cookware, bedroom/bathroom items
floor 4: books/stationary, luggage, sportswear, children’s wear
floor 5: self-service restaurant Bijenkorf Kitchen

Bijenkorf usually has quite creative window displays at ground level in Amsterdam, particularly over the Christmas period.

Bijenkorf is an aspirational store for the Dutch middle classes and prices are on the higher side.

Bijenkorf, Dam 1, 1012 JS Amsterdam
Open 1000-1700 daily.


HEMA is a Dutch institution, a chain store which sells generic own brand goods at reasonable prices. First set-up in 1926, HEMA stands for Hollandsche Eenheidsprijzen Maatschappij Amsterdam or Dutch Standard Prices Company Amsterdam. With a unique position in the Dutch retail market, it could loosely be compared to the old Woolworth’s general stores.

hema store in amsterdam
HEMA store in Amsterdam

It sells a wide variety of goods to satisfy standard needs – from basic clothing and underwear, household items, hardware, cycle accessories, cards, stationary, vitamins and cosmetics. HEMA is about simple style, value and practicality.

Larger HEMA stores have a small food section selling fruit and veg, meat, fish, bread, cheese, wines etc. Some stores include a café selling sandwiches, salads, hot meals, cakes and drinks.

It also has takeaway outlets famous for its rookworst smoked sausages.

There are over 20 store locations in Amsterdam including Kalverstraat, Nieuwendijk, Ferdinand Bol Straat and Kinkerstraat. There are a small HEMA stores at Amsterdam Central Station and Schiphol airport. You will find HEMA shops all over the Netherlands.

HEMA is also branching out internationally with stores in Europe and the UK.


Action is a popular discount Dutch retailer selling a varied assortment of products – from house and homeware, DIY and hardware items, office supplies, glassware, ceramics, textiles and toys. Prices are very low (cheaper then HEMA) and the quality of products is reasonable.

Action has a number of stores around Amsterdam including at Europaboulevard, Delflandplein, Kinkerstraat, Waldenlaan, Nieuwpoortstraat and Plein 40-45.


Blokker is a Dutch hardware and homeware store found all over the country. It sells home and kitchenware, small electrical household appliances, some furniture and toys.

Like many Dutch stores they produce a folder, a leaflet-booklet publicising the latest offers and distributed to homes or available online. Blokker publishes it every 2 weeks.

There are around 20 Blokker stores in Amsterdam including at Jodenbreestraat, Rozengracht, Haarlemmerdijk, Bilderdijkstraat, Kinkerstraat, Stadhouderskade and Ceintuurbaan.


C&A is a discount clothing retailer. The company was started in the Netherlands in the 19th century and still retains Dutch ownership – it is familiar to British people, but pulled out of the UK market in 2001.

C&A sells its own-branded clothes lines (such as Angelo Litrico, Canda, Clockhouse) and the quality of clothes has improved over the last few years. However it faces stiff competition from the likes of the more trendy H&M, Zara and Primark, which has an Amsterdam store.

C&A Amsterdam is located on Damrak / Nieuwendijk and shares the building with Primark.

Holland & Barrett

Previously known as De Tuinen (Dutch for “the Garden”), this is a health shop and chemist chain owned by Holland and Barrett in the UK, a subsidiary of LetterOne Group.

It specialises in various cosmetics and personal care products, supplements, homeopathic remedies, herbal teas, gift packages, some “new-age” type items and a small range of health food.

It sells both own-branded products and a variety of other brands such as Neal’s Yard and Weleda.

Holland & Barrett holds regular sales on items such as buy one get one half price

There are 8 H&B stores in central Amsterdam including Kalverstraat (2 stores), Nieuwendijk, Leidsestraat, Utrechtsestraat, Kinkerstraat, Ferdinand Bolstraat and van Woustraat. It has shop locations all over the Netherlands.

Chemists: Etos and Kruidvat

These are 2 very well known Dutch chemist chains.

Etos is the premier brand selling personal care products, vitamins, over-the-counter medicines, cosmetics and perfumes.

kruidvat store amsterdam
Kruidvat store in Amsterdam

Kruidvat is a budget chemist chain with a similar line of goods and is often cheaper than Etos for branded items. Etos is the better presented shop as Kruidvat can be a little chaotic.

If you are looking for Dutch liquorice (drop) then you can find it in either shop.

Store locations are all over Amsterdam including Nieuwendijk.

Perry Sport

Perry Sport is a Dutch sports shop chain selling sports clothes, exercise and sport equipment, travel and outdoor gear. It sells both brand names and cheaper own-label products such as Wildebeast. It is present in most major towns and cities in the Netherlands.

perry sport store amsterdam
Perry Sport store at Amsterdam Bijlmer-ArenA

Stores in Amsterdam are at Kalverstraat and Overtoom, with a large outlet at Amsterdam ArenA (Bijlmer). French competitor Decathlon also has a sport megastore at Amsterdam Bijlmer-ArenA.


Xenos is a Dutch budget houseware chain store and a subsidiary of Blokker. It sells homeware, glassware, ceramics, basic furniture plus a small but varied assortment of international food items.

Central Amsterdam stores can be found on Kalverstraat and Bilderdijkstraat – with other stores in the suburbs and all over the Netherlands. Xenos has also expanded into Germany.


Zeeman is a Dutch textile and clothing retailer offering discount prices. It sells basic clothing, home textiles (towels/bedding), wool and toys.

zeeman store amsterdam
Zeeman store in Amsterdam

Various locations in Amsterdam include Albert Cuypstraat, Jodenbreestraat, Kinkerstraat, Rijnstraat and Eerste van Swindenstraat.

This article was originally published in 2010. Last updated 25 January 2022.

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