De Bijenkorf (literally the "the Bee Hive") is a large, quality department store on Dam Square.
On the fifth floor it has a self service restaurant called "Kitchen" which is quite similar in concept to V&D La Place although a little more stylish and expensive. A small outside panorama terrace gives a restricted view over Beursplein and the Beurs van Berlage on the northern side.
First off, to get there one must navigate through the store and come up by either escalators, lifts, stairs, or a combination thereof. You will arrive in the middle of a long, dark kitchen decorated in black and steel.
Here you grab a tray and can choose your food - there are meat or fish dishes, sandwiches, salads, chips, soups, sushi etc. Dishes cost from €4 for a soup, up to €8-€15 for a main course. Coffee / tea / soft drinks / alcoholic drinks are available, as well as Bijenkorf cakes and puddings.
Quality of the food is probably on a par with V&D La Place, although reviews so far have been mixed since it opened in September 2008.
There are large seating areas are at either end of the Kitchen and at the northern terrace there is another bar which serves Illy coffee and other drinks. The glass roof provides plenty of natural light inside and if the weather is good you can head out onto the terrace.
Overall, a hip alternative to eating at La Place but we still need to make up our mind on the food quality / price ratio.
Bijenkorf Kitchen, Dam 1, Amsterdam