Top 10 Amsterdam Museums by Visitor Numbers

rijksmuseum visitors

With tourist numbers booming, Amsterdam has seen an increase in museum visitors over the last few years. In this article we list the top 10 Amsterdam museums as measured by visitor numbers.

Figures are sourced from the museums themselves and are for the year 2015, the last full calendar year. The percentage increase/decrease from 2014 is also shown.

We will update this list for 2016 when the new attendance figures are announced.

Between them, the top 10 museums in Amsterdam attracted around 8.3 million visitors in total for 2015. Not surprisingly, 3 of the top 4 spots are made up of the Museumplein trio of the Rijksmuseum, Van Gogh Museum and Stedelijk.

Note, this is a museums list and we have not included well-visited Amsterdam attractions (such as Artis Zoo, Heineken Brewery etc) in the top 10 list.

Top 10 Museums in Amsterdam (by Visitor Numbers)

1Rijksmuseum (2.35 million) [-6%]

Rijksmuseum is Amsterdam’s premier museum and was awarded the European Museum of the Year in 2015. Visitor numbers for 2015 included 325,000 child visitors – those aged 0-18 get free entry. The grand total was down 6% from the record year of 2014 (2.5 million).

2Van Gogh Museum (1.9 million) [+18%]

A record year for the Van Gogh museum with an increase of 18% from 2014 (1.6 million). About 80% of the museum’s visitors are international guests. Visitors are expected to top 2 million in 2016 and it could possibly challenge the Rijksmuseum for top spot.

3Anne Frank House (1.268 million) [+3%]

The Anne Frank House attracted a record attendance for the 6th consecutive year with numbers firmly above the 1 million mark. 2015 saw a 3% rise from the 1.227 million visitors in 2014. A new entry system for ticket holders is in place for 2016.

4Stedelijk Museum (720,000) [-10%]

The modern and contemporary art museum saw visitor numbers decrease by 10% from the record 800,000 in 2014. The major Matisse exhibition in 2015 attracted an impressive 360,000 visitors.

5NEMO Science Center (590,000) [+0.3%]

NEMO is a science museum for children that gets a lot of school groups. Visitor numbers in 2015 remained firm with a very small increase (0.3%) from the previous year’s 588,000 visitors.

6Hermitage (444,000) [+18%]

2015 was an excellent year for the Hermitage with an increase of 18% from the 375,000 visitors in 2014. The number included visitors to the Alexander, Napoleon & Joséphine exhibition as well as the Portrait Gallery of the Golden Age.

7Maritime Museum (300,000) [-7%]

Annual visitors to the Scheepvaartmuseum were down 7% from the 322,000 visits in 2014. Visitor numbers could also be affected in 2016 as the museum has spent a number of weeks closed because of EU Presidency meetings.

8Rembrandt House (249,000) [+5%]

A solid year for the compact Rembrandt House museum with visitor numbers up a reasonable 5% from the 237,000 visits in 2014.

9Nieuwe Kerk (230,000) [+13%]

Nieuwe Kerk on Dam Square saw a 13% jump in visitors from the 203,000 of 2014. With the Marilyn Monroe exhibition in late 2016, visitor numbers should again be solid.

10Amsterdam Museum (222,000) [+1%]

Amsterdam Museum had a small increase in visitors, up 1% from 2014’s 220,000. Figures do not include the significant number of people visiting the museum’s freely accessible Civic Guards’ Gallery (Schuttersgalerij) passageway.


Let’s also take a look at some Amsterdam attractions and museums that didn’t make it onto our top 10 list.

Artis Royal Zoo (which includes the Micropia Museum) had a total of 1.342 million visitors in 2015. That would have put it into 3rd place on the list but was excluded as it is classed as a zoo rather than a museum.

Heineken Experience in Amsterdam had 900,000 visitors in 2015, though we would class it as an attraction. Likewise with Madame Tussauds on Dam Square which receives a similar amount of visitors.

The Jewish Cultural Quarter announced 284,000 visits in 2015. This figure comprises the Jewish Historical Museum (122,000), Portuguese Synagogue (100,000) and Hollandsche Schouwburg – National Holocaust Memorial (63,000). It’s not ranked in our top 10 as some visitors could visit all 3 (on a single ticket) and would theoretically be triple counted in the total visits figure.

Royal Palace (Koninklijk Paleis) on Dam Square had an impressive 277,000 visitors in 2015.

FOAM photography museum just missed out on the top 10 with 200,000 visitors in 2015.

Tropenmuseum would have ranked in 12th spot in 2015 with 182,000 visitors.

EYE Film claimed to have 700,000 visitors in total in 2015 although 40,000 visited the temporary exhibitions and 40,000 saw the free Panorama exhibit.

Other Amsterdam Museum visitor numbers in 2015:

Ons’ Live Heer op Solder (Our Lord in the Attic) 110,000
Verzetsmuseum (Dutch Resistance Museum) 100,000
Allard Pierson Museum 91,000
Van Loon Museum 82,000
Tassenmuseum (Bags & Purses Museum) 70,000
Willet Holthuysen Museum 53,000
Huis Marseille Photo Museum 40,000

Cheap Haircuts in Amsterdam

haircut amsterdam

Hair salons in Amsterdam, Netherlands are not known for offering a really cheap haircut deal unlike some cities around the world. There are lots of high-end barbers, hairdressers and stylists that charge a significant sum. In this article we look at a few places to get a reasonably cheap haircut – in Amsterdam this means from around €14.

Clustered mainly around the De Pijp district are a number of budget hairdressing salons which can offer you a cheap haircut in Amsterdam:

1. Nederlandse Kappersakademie

This is a hairdressing training school which has locations in Amsterdam, Amersfoort, Den Haag and Rotterdam. The Amsterdam outlet is on Weteringschans next door to the Albert Heijn supermarket near Weteringcircuit.

The Nederlandse Kappersakademie offers cut-price haircuts to give students a chance to practice on clients. A supervisor is always on hand to offer advice and provide quality control of each cut.

nederlandse kappersakademie amsterdam

The basic price for a men’s or women’s haircut is €13.95. For women a cut and blow-dry is €16.50; for men a beard trim is €7.20. Other services include head massage (€4.95), manicure (€8) and colour treatments (from €37.75).

Personal experience: I had no appointment. You go to the reception and give your name. I was called after about 10 minutes waiting and brought into the cutting room. This was very busy with about 15-20 people getting cuts (the place seems popular with locals – from female students, young business men to old ladies). The men’s haircut took quite a long time – at least an hour, as the student was a little inexperienced but did include a wash and head massage. The cut was fine in the end.

Nederlandse Kappersakademie, Weteringschans 167
Open 0900-1630 (Mon/Tue/Wed/Fri), 0900-1900 (Thu), 0900-1500 (Sat).
T: +31(0)20 626 3430

2. Herenkapsalon L. Visser

This is a traditional men’s barber on Ferdinand Bol straat just opposite the tram stop by the Heineken Brewery. It’s a family business which has been running since 1938. It charges €14.50 for a standard dry cut (no hair wash) and you can walk in without an appointment.

herenkapsalon visser amsterdam

Personal experience: I have had a few cuts here, they take good care and all-in-all a decent job. The seating area is hidden away around the corner so it’s difficult to see how many clients are waiting. The only minor criticism was the smell of cigarette smoke lingering from the staff area at the back.

Herenkapsalon L. Visser, Ferdinand Bolstraat 4
Open Tue-Fri 0900-1715, Sat 0900-1630. Note, closed Monday.
T: +31(0)20 671 2640

3. Pieter Bas Kapsalon

HEMA – Cheap Breakfast (2 euros) in Amsterdam!

hema 2 euro breakfast

If you are looking for a budget breakfast (ontbijt) in Amsterdam – or any main town in Netherlands – then head over to Dutch shop HEMA between 0900 and 1000 on Monday to Saturdays.

HEMA sells a basic 2 euro breakfast (used to be 1 euro!) which is made up of a croissant and strawberry jam, a baguette sandwich filled with an omelette, a glass of fresh orange juice and a cup of coffee or tea.

hema breakfast menuYou can also add some optional extras as shown on the menu left:

bacon (2 rashers) 0.25

apple jam (stroop) 0.25

pancakes (2) 0.50

slice of cheese 0.50

fresh fruit salad 0.75

yougurt with fruit and granola 1.00

The HEMA breakfast shown in the photo at the top of the page cost a grand total of 3.50 (we really pushed the boat out there!)

The HEMA breakfast deal is excellent value – particularly when you consider that some hotels in the city charge anything up to 30 euros per person for a breakfast.

So if you don’t have breakfast included at your accommodation and are looking to save a few euros, then consider the HEMA breakfast. It’s not exactly Michelin-star cuisine, but it will certainly keep you going for a few hours.

HEMA is a well known general store in the Netherlands which sells a variety of own branded products including home/houseware, clothes and food. It is renowned for its rookworst, a smoked sausage.

hema store amsterdam nieuwendijk

HEMA has 19 stores in Amsterdam but only the following 5 stores have cafés which serve the breakfast (the first 2 listed located in the city centre):

Kalvertoren Kalverstraat 212 (near Muntplein)
Nieuwendijk 174-176 (shopping street parallel to Damrak)
Osdorpplein 626
Buikslotermeerplein 197
Slotermeer Winkelcentrum 40-45

HEMA takeaway outlets (found at most stores) are now selling a version of the 2 euro breakfast. This is made up of a cheese baguette roll, bottle of orange juice and a Dutch stroopwafel biscuit.

HEMA sells a 4-urtje (4 o’clock) special between 1600 and 1800 which offers a coffee or tea plus a small cake (choice of chocolate, cherry, apple or carrot) for 2. Add a portion of cream for 0.25 and extra cake slices for 0.75 each.

IKEA also offers a similar 1 euro breakfast (croissant and jam, roll with cheese slice and boiled egg, cappuccino/filter coffee/tea) between 0930 and 1030. IKEA is located out of the city in south-east Amsterdam – the address is Hullenbergweg 2 –  so you need to take metro 50 or 54 to station Bullewijk.

V&D La Place has its own breakfast offer where you can choose 7 items for 4 euros.

Batavia Stad Fashion Outlet – Discount Mall in Lelystad

batavia stad outlet lelystad

The Batavia Stad Fashion Outlet is an outdoor discount mall in the city of Lelystad about 60km drive north-east of Amsterdam. It is quite similar in set-up to the larger Designer Outlet Roermond which is located further away in the south of Netherlands.

Batavia Stad Fashion Outlet contains around 100 shops from well known local and international brands. Expect discounts of around 30% off standard retail prices and up to 70% for limited special offers. Do remember that high street Dutch prices for clothes are often higher than in the UK and other markets.

Designer outlet malls normally sell last season/end-of-line items; you should be aware that some retailers do manufacture special (and cheaper) lines just for outlets.

Batavia Stad brands include the likes of Adidas, Armani, Benetton, Calvin Klein, Espirit, Gant, Guess, Hugo Boss, Michael Kors, Nike, Polo Ralph Lauren, Puma, Tommy Hilfiger and so on.

batavia stad outlet stores

As with many outlets, the primary focus is on clothes, shoes and sportswear; you will also find home and kitchenware stores from Home & Cook, Krups, Le Creuset and Villeroy & Boch.

The outlet site has various cafés/fast-food joints though we recommend the large La Place self-service restaurant.

Non-EU visitors can get VAT refunds when leaving the Netherlands.

The Batavia Stad Fashion Outlet mall is open 363 days per year (only closed on Dec 25 and Jan 1). Regular opening hours are 1000-1800 (Mon-Fri) and 1000-2000 (Sat & Sun).

Batavia Stad Fashion Outlet, Bataviaplein 60, 8242 PN Lelystad
T: +31 (0)320 292 900

Batavia Stad area

The new province of Flevoland was reclaimed from the sea and established in the 1980s.

Nextdoor to the mall is the New Land Museum (Nieuw Land Museum, adults €9, children 4-17 €4, Museumkaart free), which looks at the land reclamation project in detail. It covers the prehistoric Swifterbant people who lived in the region 6,000 years ago right up to the major Zuiderzee Project and ongoing water management.