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Iamsterdam city card


The Iamsterdam city card is an official tourist pass available for visitors to Amsterdam. It provides free entry and discounts to various attractions in Amsterdam as well as free use of city public transport. The card is issued by Amsterdam Marketing.

In this Iamsterdam card review, let's take a look at the costs, benefits and drawbacks of this discount card with some tips given for alternatives.

How much does the Iamsterdam city card cost?

The Iamsterdam card comes in 4 validity options. 2016 prices are:

iamsterdam city card 

24 hours - €55
48 hours - €65
72 hours - €75
96 hours - €85

There are no discounts for children and pensioners.


Where can I buy the Iamsterdam city card?

You can purchase online via and select your dates - the card must then be picked up locally from the tourist office at Schiphol airport or Amsterdam Central station. Alternatively you can buy a card over-the-counter at the following locations:

Schiphol Airport: Holland Tourist Information at Arrivals Hall 2
Central Station: Iamsterdam store (IJ-hal); Amsterdam Tourist Office (Stationsplein 10, just opposite the main entrance)
Museumplein: Keytours, Paulus Potterstraat 8 (near Van Gogh Museum and Rijksmuseum); Museumshop, Museumplein 4
Waterlooplein: Box office inside Muziektheater Amsterdam, Amstel 3

GVB Tickets & Info desks at the following stations: Amsterdam Bijlmer ArenA, Amsterdam Lelylaan and Amsterdam Zuid.

Also available at Shell petrol stations around Amsterdam, Canal shops, selected hotels, StayOkay hostels and Camping Zeeburg.

iamsterdam card

Which museums and attractions in Amsterdam offer free entry to Iamsterdam card holders?

Allard Pierson Museum
Amsterdam ArenA Tour
Amsterdam Museum
Amsterdam Tulip Museum
Artis Royal Zoo
Bijbelsmuseum (Biblical Museum)
Bijzondere Collecties (Special Collections University of Amsterdam)
COBRA Modern Art Museum (in Amstelveen)
De Appel Arts Centre
De Nieuwe Kerk (New Church) - surcharge for special exhibitions
Diamant Museum (Diamond Museum)
EYE Film Institute
FOAM Fotografiemuseum Amsterdam (FOAM Photography Museum)
Het Grachtenhuis (Amsterdam Canal House Museum)
Het Scheepvaartmuseum (Maritime Museum)
Hermitage Amsterdam (including Portrait Gallery of the Golden Age)
Hollandsche Schouwburg (Jewish War Memorial)
Hortus Botanicus (Botanical Gardens)
Huis Marseille (Museum for Photography)
Joods Historisch Museum JHM (Jewish Historical Museum)
Molen van Sloten & Kuiperijmuseum (Sloten Windmill & Cooperage Museum)
Museum Geelvinck-Hinlopen Huis
Museum Het Schip
Museum Ons' Lieve Heer op Solder ("Our Lord in the Attic" museum)
Museum Tot Zover (Funeral Museum)
Museum van Loon
Museum Willet-Holthuysen
Oude Kerk (Old Church)
Persmuseum (Dutch Press Museum)
Pijpenkabinet (Amsterdam Pipe Museum)
Portuguese Synagogue
Rembrandthuis (Rembrandt House Museum)
Science Center NEMO
Stadsachief Amsterdam (City Archives)
Stedelijk Museum
Tassenmuseum Hendrikje (Bags and Purses Museum)
Van Gogh Museum
Verzetsmuseum (Dutch Resistance Museum)
Woonbootmuseum (Houseboat Museum)

Note that this Amsterdam card offers a single entry into the above museums. Multiple entry is not permitted.

The card is also valid for free entry to Amsterdam Muiderslot Castle; Dolhuys Museum, Frans Hals Museum and the Teylers Museum in Haarlem; the museums at Zaanse Schaans; the Zuider Zee Museum in Enkhuizen; Volendams Museum.

Which major museums in Amsterdam are NOT valid for free entry with the Iamsterdam city card?

Note that the card is not valid for free entry to the Anne Frank House, Royal Palace and Rijksmuseum. Holders do get a €2.50 discount at the new Rijksmusem.

Can I jump the queue with an Iamsterdam city card?

Only at the Van Gogh Museum and Stedelijk Museum is there fast-lane access for Iamsterdam card holders. At all other museums/attractions you must queue up as normal and show your card at the admissions desk.

What are the transport benefits with an Iamsterdam card?

You get a public transport OV chip-card which is valid for free public transport (GVB trams/metro/buses only) for the duration of the card. It activates on first use and you need to check-in and check-out for each journey using the card readers.

Train journeys (such as Schiphol to Amsterdam) and EBS Waterland buses are NOT valid with the card. The Amsterdam & Region Day ticket can be bought by card holders for €10 (normally €13.50) at the Iamsterdam outlets.

You also get one complimentary canal cruise from either Blue Boat Company, Holland International, Gray Line, Canal Bus Orange Line, Rederij Lovers or See Amsterdam Canal Tours; a free boat trip between Volendam and Marken

How does the Iamsterdam card work?

The Iamsterdam Card has an embedded smart card which is activated when you first use it for free entry into a museum. From then it remains valid for the period bought.

Officially, the card is not transferable to another user although there are no ID / photo requirements. If you lose the card you will not be able to get a free replacement.

What other discounts do you get with the Iamsterdam card?

The card gives a 25% discount at a number of different attractions and activities:

Amsterdam Dungeon
De Hollandsche Manege - horse shows
Heineken Experience
Het Kattenkabinet (Cat Cabinet Museum)
House of Bols
Madame Tussauds
XtraCold Icebar

Bimhuis - jazz concert hall
Boom Chicageo - English language comedy shows
Dutch National Ballet & Opera - at Muziektheater
Muziekgebouw aan’t IJ - contemporary music concert hall
North Sea Jazz Club - at Westergasfabriek
Royal Concertgebouw - classical concerts

Canal Bike / Canal Bus / Canal Motorboats rentals
Lovers Company: Museum Line
Holland International: Candlelight Cruise or Cocktail Cruise
Karos Citytours: 60-minute horse drawn coach tour
MacBike bicycle rental
Scooter Experience full-day scooter rental

There are a number of restaurants and cafés giving a 25% discount. Just to be sure, you should mention the card before you order.

These 25% discounts are valid for the entire calendar year.

Any other freebies?

You get a liqueur or genever (De Drie Fleschjes), croquette roll (Van Dobben) and a free gift at the Bijenkorf and Heineken store.

The card comes with a free city map which highlights all the available offers on the card. You also receive a current copy of A-Mag, the city's official tourist and cultural magazine.

Is the Iamsterdam card worth it?

The Iamsterdam Card is not particularly cheap, however if you are looking for the convenience of an all-in-one transport and museum pass with a few freebies and discounts thrown in, then consider the card.

The 4 day card provides the greatest value giving enough time to visit a few of the free museums/attractions. In addition, the 25% discounts are valid until the year end which means more opportunities to make savings.

Before purchasing an Iamsterdam City Card, make a rough plan of which places you would like to visit and whether you can get good value from the card.

Any other alternatives to the Iamsterdam card?

For cost-conscious budget travellers there are some other alternatives. For example, you could instead purchase a Museumkaart (Museum Card) for €59.90 (€32.45 for children 0-18) which allows unlimited free entry into 400 museums in Netherlands for 12 months. Do note that the Museum Card has recently been changed - it now only lasts 31 days and must be registered (Dutch address and bank account required) to get the full annual validity.

Don't forget that many museums in Amsterdam allow free entry to kids - see our guide here - this means the Iamsterdam card is probably not worth purchasing for under 10s.

There are various unlimited Amsterdam travel passes from 1 day to 7 days which could be purchased. Remember - Amsterdam is a relatively small city and most sights can be easily reached on foot. Walking around is a very pleasant way to see the city and soak up the atmosphere, especially if the weather is good.